10 Bulk SMS Templates That Drive Real Business Results

SMS remains one of the most reliable ways to reach Kenyan customers — nearly every message gets read within minutes. The secret is being short, clear and useful. Use these templates as a starting point and adapt the wording to your brand.

Reminders and alerts

1. Appointment: "Hi {name}, this is a reminder of your appointment on {date} at {time}. Reply YES to confirm."
2. Payment due: "Dear {name}, your balance of KES {amount} is due on {date}. Pay via Paybill {number}."
3. Payment received: "Thank you {name}! We received KES {amount}. Your new balance is KES {balance}."

Promotions

1. Weekend offer: "Hi {name}, enjoy 15% off this weekend only at {business}. Show this SMS at checkout."
2. New arrival: "Fresh stock just landed at {business}! Visit us today before it's gone."

Relationship messages

1. Birthday wishes with a small discount
2. Thank-you message after a purchase
3. Request for feedback with a simple 1–5 reply
4. Holiday greetings and opening hours
5. Re-engagement: "We miss you, {name}! Here's 10% off your next visit."

Tips for better results

Keep messages under 160 characters, include your business name, send at sensible hours and always give people a way to opt out. Ready to send your first campaign? Talk to us about our Bulk SMS platform.